Effects and Non-Effects of Publicity...
Mar. 12th, 2006 01:00 pmSince Boundary was released and started selling, I've seen a few interesting effects:
Sales of Mountain Magic and Digital Knight have gone up. They're not massive bestsellers, but they had dropped off the notable radar some time ago -- dropped into the 500,000 range on Amazon. Now both of them are bouncing around in the 50,000 range. This still doesn't represent MANY sales, but it's a clear effect.
Boundary was "Instapundited" -- apparently the Instapundit blog is pretty heavily read. This did NOT seem to have a notable effect on sales. Of course, the Instapundit was pretty lukewarm in his mention, so that may also have an effect on the effect.
It'd be interesting, if I had any control over it, to select different apparent large venues for publicity and see which of them actually affected sales of books of this sort. And what KIND of mention would be interesting to study, too. I'd be interested to know if it's true, basically, that there's no such thing as bad publicity...
Sales of Mountain Magic and Digital Knight have gone up. They're not massive bestsellers, but they had dropped off the notable radar some time ago -- dropped into the 500,000 range on Amazon. Now both of them are bouncing around in the 50,000 range. This still doesn't represent MANY sales, but it's a clear effect.
Boundary was "Instapundited" -- apparently the Instapundit blog is pretty heavily read. This did NOT seem to have a notable effect on sales. Of course, the Instapundit was pretty lukewarm in his mention, so that may also have an effect on the effect.
It'd be interesting, if I had any control over it, to select different apparent large venues for publicity and see which of them actually affected sales of books of this sort. And what KIND of mention would be interesting to study, too. I'd be interested to know if it's true, basically, that there's no such thing as bad publicity...
The long tail effect...
Date: 2006-03-12 10:37 pm (UTC)http://www.wired.com/wired/archive/12.10/tail.html
That reminds me. I need to log on to the Baen site tonight and buy an e-copy to read on the plane. The better half has to go to a meeting in Alpharetta, GA for a few days and I'm tagging along to play tourist and take pictures.
no subject
Date: 2006-03-14 01:06 am (UTC)no subject
Date: 2006-03-14 06:40 am (UTC)no subject
Date: 2006-03-14 12:13 pm (UTC)One nit...
Date: 2006-03-15 03:22 am (UTC)I work in that field. One of the two mentioned isn't technically in the game anymore. They gave up protocol development and are just focusing on chip sales now, rots o' ruck, now that TI and Motorola are getting into that end of the market.
The two companies mentioned aren't the technical leaders in the field. They are the best marketed though.
Re: One nit...
Date: 2006-03-15 12:01 pm (UTC)Yes, he is as good as he thinks he is about the technical stuff. But other than that...
Excellent!
Date: 2006-03-15 04:04 pm (UTC)I am currently working on another Jason Wood story, titled "Shadow of Fear", which I'll submit to Baen's Universe (Baen's new SF magazine).
RPG? Yes, basically it takes place in the same universe I run my RPGs in. ALL of my solo work takes place somewhere in that multiverse; my next solo novel, Demons of the Past, takes place in the deep past of Digital Knight, shortly after the Fall of Atlantaea. I often game out portions of various stories to test them, actually. :)
Re: One nit...
Date: 2006-03-15 04:06 pm (UTC)Nowadays, there's a lot of other players, potentially including the company I work for...
Re: One nit...
Date: 2006-03-16 11:47 am (UTC)Given that, there is a good chance they might outlive the companies that had the better technology. There is a key business school lesson there...
I'll stop there, since I'm still in the industry, and MNSHO opinions on the matter are probably not best suited for a public forum. :-)
All this technology nit-picking aside, I'm still enjoying the book.
Re: One nit...
Date: 2006-03-16 01:48 pm (UTC)Also, as you say, it's quite possible that marketing will triumph, and for someone like A.J. (who isn't even BORN yet) it'll be "who publicized it" rather than "who did it" when you're at a 30 year remove.
And I'm glad you're enjoying it. Besides, that's not even tech nitpicking, it's, um, historical accuracy nitpicking. Just to be nitpicky. ;)
Well...
Date: 2006-03-16 10:05 pm (UTC)Re: One nit...
Date: 2006-03-17 06:44 pm (UTC)To make it even worse, you're probably right about come AJ's time, they will be the names known by laypersons. AJ probably knows the names of the other players, but knows that nobody outside his field (and to his depth) would know of them.
Ok, I'm done venting now. Time to get back to actually finishing the book so I can post a review...
no subject
Date: 2006-03-25 03:35 pm (UTC)Thank you very much!
Date: 2006-03-26 12:23 pm (UTC)Re: Thank you very much!
Date: 2006-03-27 08:09 pm (UTC)